Not only is Bitly super-easy to use, but it also provides marketers with various other features.įeature richness. Bitly is one of the most popular link shorteners available today and has been reigning the market since 2008. When marketers think of a URL shortener, Bitly is likely the first tool to come to mind. How much does the platform cost? What is the overall cost versus value?Īt the end of this article, we will provide an overall grade and declare the best link shortener tool. What features are available? Are the features helpful? Do the features provide value for the cost? How is the user interface designed? How easy is it to use overall? How easy is it to set up and use this tool? To ensure we conduct fair reviews of each tool, we use the following criteria: Track performance metrics of each short link.The best link shortener tools allow users to: Therefore, over time, link shorteners have become a necessary tool for content creators and marketers to add to their martech stacks. This is where a link shortener tool comes in handy… Link shorteners allow users to shorten and “clean up” lengthy URLs. Additionally, short links are also seen as more trustworthy and appear less “spammy” and suspicious to readers and prospects. Links help describe the content, but are lengthy and aren’t exactly the easiest to share in emails, on web pages, or on social media. However, many URLs to those high-quality blog posts and articles are long, wordy, and just look messy-but are still necessary for SEO purposes. Quality content is well-thought-out and well-written content that solves a reader’s or a prospect’s problem, answers their questions and looks clean and organized. Let’s go back to the subject of quality content for a moment. In this article, we are going to take a deeper look into three of the most popular link shorteners Bitly, TinyURL, and BL.INK - and weigh the advantages and disadvantages of each to help marketers and content creators determine which tool is the best for them. Whether it’s a blog post, marketing email, or even a YouTube video description, using link shorteners is incredibly useful. There are many tools and applications available to help marketers and content creators produce more quality content, and that includes link shorteners.
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